Monday, February 25, 2019

Failing CMM-101

re-branding includes PhotoShop

I've been tracking down information on the companies maneuvering to dominate the hospice industry in the coming years, as Boomers get old, sick, and die. 

That's easy for the publicly-traded ones like Amedisys (NASDQ-AMED) - snag their annual reports.

Most of the reading is pretty tedious. I'm not a lawyer, accountant, or finance-type, which I think are the best skill sets to have for going over the fine numeric and related details.

The text is generally corporate weaselspeak - extraordinary claims surrounded by disclaimers.

But ya gotta start somewhere.

Anyway, I always manage to find a chuckle or two buried in the pile.

any alternatives to 'shiny happy people?'

I've spent almost half of my nursing practice in business roles, including marketing and marketing communication, but can't believe I'm the first person to notice this.

AMED annual reports - collect 'em all!

Also, too: My mother always said, "Follow the money. In the end, no matter what else they want you to believe, it's always about the money." (includes full video!)

Thanks for reading. See you next time.



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